At Pivot, we help people achieve their career goals through (i) a marketplace of industry mentors, courses, and jobs (ii) automated career tools, and (iii) highly personalized support

Pivot

Sunk Cost Fallacy Sunk cost fallacy is the idea that you don’t make decisions based off of future value, but rather based off of what you’ve already invested. If you were placed into the same situation, rationally you would divert, but since you’ve already invested some effort or value to get there, you continue on the path. I Fell For It Today I was on a hike this morning on the island of Kauai. Our intended destination was Waialeale Blue Hole. Weeping Wall — Hawaii Guide We made a wrong turn early on in the hike and ended up on a trail that was rarely trafficked. The trail was muddy from intermittent rain and overgrown from the lack of foot-traffic. There’s a trail there somewhere We didn’t see any of the landmarks mentioned in the trail’s description, yet we began to rationalize the decision to continue on. Maybe the gate we were looking for was metaphorical? We’ve already gone 1.5 miles, maybe if we just go around another couple bends, we’ll see the landmark? We had already invested effort, and we fell for the sunk cost fallacy by continuing on even after knowing we were likely not on the right trail. We continued another half mile before turning around and hiking all the way back out. If we had the suspicion of the trail being wrong from the start, we would have turned around instantly and checked out the neighboring trail, but since we already invested effort, we made the irrational decision. On The CORRECT Path Applying This To Business Pivoting as a software company is so common today, it’s almost seen as a right of passage. Focusing too much on what you’ve already built or what you’ve previously mapped out, can lead to continuing down the wrong path. When I first built , it was a social media publishing tool built solely around ‘triggers’. You could automatically post to social media based off of certain weather constraints or if terms related to your company were trending. Cloud Campaign While people were interested in the idea, it was clear that the original few hundred users were uncertain whether or not the product actually solved a problem for them. Receiving this feedback, we quickly decided focusing more on scheduling and recycling posts. to pivot Since the pivot, we’ve started generating revenue and sustaining customers.

Don’t Be A Sucker for Sunk Cost Fallacy

Drag, Drop, and Dominate: The Best Pivot Table Libraries for Web Apps

Arrastrar, soltar y dominar: las mejores bibliotecas de tablas dinámicas para aplicaciones web

کشیدن، رها کردن و تسلط: بهترین کتابخانه های جدول محوری برای برنامه های وب

ड्रैग, ड्रॉप और डोमिनेट: वेब ऐप्स के लिए सर्वश्रेष्ठ पिवट टेबल लाइब्रेरी

Povuci, ispusti i dominiraj: najbolje biblioteke zaokretnih tablica za web-aplikacije

Drag, drop, and Dominate: A legjobb kimutatástábla-könyvtárak webes alkalmazásokhoz

Trascina, rilascia e domina: le migliori librerie di tabelle pivot per app Web

ドラッグ、ドロップ、そして支配: Web アプリに最適なピボット テーブル ライブラリ

ລາກ, ວາງ, ແລະຄອບຄອງ: ຫ້ອງສະໝຸດຕາຕະລາງ Pivot ທີ່ດີທີ່ສຸດສຳລັບແອັບເວັບ

Влечете, спуштете и доминирајте: Најдобрите библиотеки на стожерна табела за веб-апликации

Чирэх, буулгах, давамгайлах: Вэб програмуудад зориулсан хамгийн сайн пивот хүснэгтийн сангууд

Aysay, urmachiy chaymanta kamachiy: Aswan allin Pivot Table bibliotecakuna Web ruwanakunapaq

拖放和控制：适用于 Web 应用程序的最佳数据透视表库

I was wrong. 18 months ago, I launched @storyarb to be the best content agency for founders & executives. My vision was a $10,000,000/year ghostwriting business. SPOILER: we pivoted. But the future has never looked brighter. Today, storyarb is a B2B company's outsourced Head of Content Marketing. We help our partners create high-quality, niche content for their ICP, while driving scalable demand & pipeline. Keep reading (below) for the full story... I launched storyarb to be the best content agency for founders & executives. I saw the acceleration of short-form video agencies (viralcuts, clipt, shortzy), but felt like there were no businesses supporting execs on text-based social (twitter & linkedin). From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. It’s how I’ve met amazing entrepreneurs like @RomeenSheth , @jspujji , @alexisohanian.
It’s how I’ve gotten 8-figures worth of advertisers at @MorningBrew.
And it’s how I’ve worked through business ideas, company challenges, & thoughts on where the world is going. At the same time, I knew most founders didn’t have the chops or the time to create great content, solo on social. Which led to a literal shower thought. What if I pair founders with world-class strategists & copywriters. A strategist would pull unique insights from the founder & help set their social strategy. A copywriter would translate ideas into sharp content. Seems logical, right? Personal brand is a nice-to-have, not a need-to-have for founders. The result was 5-6 months of smooth sailing with a client followed by the gutpunch… “Can we catch up?” Churn for exec social became unpalatable. It was driven by: Founders becoming impatient & expecting results sooner.
Founders being pulled in 50 directions & lacking time for social content.
Founders feeling like their internet voice was slightly different from their real life voice. My cofounder, @AbbyMurray, and I knew that we had to get off the hamster wheel if we wanted to build a $10m biz. So we did two things: First, we asked ourselves: “What unfair advantages do we have as a business today?” “The best writers & strategists on the internet, period. We have better ideas & execution.” Second, we listened to our customers (and honestly, no one else). We reflected on past convos: A B2B HR Tech co asked if we could write their newsletter
An e-comm SaaS founder asked for help with e-books
A CMO wanted a company social revival We also interviewed the shit out of our customers. We asked them if they had any other content needs. We asked their marketing teams about their biggest current challenges. We asked “if you had access to world-class writers/content minds, how would you use them?” The answer (and our pivot) became clear. Founders kinda need content help. B2B companies reallyyyy need content help. Marketing teams are scrambling to stand out & grow their business today. Marketing costs are rising (adios cookies, bye zero interest rates, hello increased competition)
Product differentiation is narrowing (software + AI begets more software + AI)
Attribution has become religion, which forces marketers into a box of undifferentiated content
Most brands are living in a sea of sameness (groupthink + AI tooling)
Headcount is recalibrating (we no longer live in pre-COVID La La Land) Which means every marketer & every company is looking to stand out creatively & acquire customers cheaply & scalably. High-quality, high-value content that drives demand is one of the answers. But marketing orgs aren’t equipped to build & execute stand-out content strategies for 5 main reasons: They don’t know how to hire great content talent (copywriters, video creators, producers, strategists), because they’ve never had to do so.
They have marketers doing a lot of the content work, but are starting to realize it’s a completely different skill from most marketing responsibilities.
They have 1-2 team members creating content, but it feels flat & they have no idea what the hell to do now.
They do a poor job of tracking performance & connecting content to pipeline.
Content isn’t centralized...so it’s good in some places, fine in others, and f*cking atrocious elsewhere. Today, storyarb is your outsourced Head of Content Marketing, helping to resuscitate your company’s lifeless content (no matter which situation you’re in). It starts with us understanding the state of your content today. This includes a literal content colonoscopy up & down the org: Newsletters
Email marketing
Company social
Founder social
Ad creative
Website copy
Blog posts
Lead magnets
SOPs/technical docs
[FILL IN THE BLANK] Next, our strategists & writers work in lockstep to UNF*CK YOUR CONTENT by answering one crucial question: “What strategy (read: channels & ideas) will allow us to drive scalable customer demand without sacrificing the quality of our content?” That was the pivot. And it’s working in a big way. Series C tech startups to publicly traded multinationals trust us to be their Head of Content Marketing & we’re driving pipeline with high-quality, niche content built for our customers’ ICP. A few final notes as I reflect on the experience & journey building @storyarb alongside Abby over the last year. Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter.


There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups).


Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business.


Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. I hope this post made pivoting feel a little less like a failure to you. And if you’re a marketer, I hope this post made you feel like you don’t have to settle for mediocre content, while growing your business. I was wrong. 18 months ago, I launched @storyarb to be the best content agency for founders & executives. My vision was a $10,000,000/year ghostwriting business. @storyarb SPOILER: we pivoted. But the future has never looked brighter. Today, storyarb is a B2B company's outsourced Head of Content Marketing. We help our partners create high-quality, niche content for their ICP, while driving scalable demand & pipeline. Keep reading (below) for the full story... I launched storyarb to be the best content agency for founders & executives. I saw the acceleration of short-form video agencies (viralcuts, clipt, shortzy), but felt like there were no businesses supporting execs on text-based social (twitter & linkedin). From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. It’s how I’ve met amazing entrepreneurs like @RomeenSheth , @jspujji , @alexisohanian. It’s how I’ve gotten 8-figures worth of advertisers at @MorningBrew. And it’s how I’ve worked through business ideas, company challenges, & thoughts on where the world is going. It’s how I’ve met amazing entrepreneurs like @RomeenSheth , @jspujji , @alexisohanian . @RomeenSheth @jspujji @alexisohanian It’s how I’ve gotten 8-figures worth of advertisers at @MorningBrew . @MorningBrew And it’s how I’ve worked through business ideas, company challenges, & thoughts on where the world is going. At the same time, I knew most founders didn’t have the chops or the time to create great content, solo on social. Which led to a literal shower thought. What if I pair founders with world-class strategists & copywriters. A strategist would pull unique insights from the founder & help set their social strategy. A copywriter would translate ideas into sharp content. Seems logical, right? Personal brand is a nice-to-have, not a need-to-have for founders. The result was 5-6 months of smooth sailing with a client followed by the gutpunch… “Can we catch up?” “Can we catch up?” Churn for exec social became unpalatable. It was driven by: Founders becoming impatient & expecting results sooner. Founders being pulled in 50 directions & lacking time for social content. Founders feeling like their internet voice was slightly different from their real life voice. Founders becoming impatient & expecting results sooner. Founders being pulled in 50 directions & lacking time for social content. Founders feeling like their internet voice was slightly different from their real life voice. My cofounder, @AbbyMurray , and I knew that we had to get off the hamster wheel if we wanted to build a $10m biz. So we did two things: @AbbyMurray First, we asked ourselves: “What unfair advantages do we have as a business today?” “The best writers & strategists on the internet, period. We have better ideas & execution.” Second, we listened to our customers (and honestly, no one else). We reflected on past convos: A B2B HR Tech co asked if we could write their newsletter An e-comm SaaS founder asked for help with e-books A CMO wanted a company social revival A B2B HR Tech co asked if we could write their newsletter An e-comm SaaS founder asked for help with e-books A CMO wanted a company social revival We also interviewed the shit out of our customers. We asked them if they had any other content needs. We asked their marketing teams about their biggest current challenges. We asked “if you had access to world-class writers/content minds, how would you use them?” The answer (and our pivot) became clear. Founders kinda need content help. B2B companies reallyyyy need content help. Marketing teams are scrambling to stand out & grow their business today. Marketing costs are rising (adios cookies, bye zero interest rates, hello increased competition) Product differentiation is narrowing (software + AI begets more software + AI) Attribution has become religion, which forces marketers into a box of undifferentiated content Most brands are living in a sea of sameness (groupthink + AI tooling) Headcount is recalibrating (we no longer live in pre-COVID La La Land) Marketing costs are rising (adios cookies, bye zero interest rates, hello increased competition) Product differentiation is narrowing (software + AI begets more software + AI) Attribution has become religion, which forces marketers into a box of undifferentiated content Most brands are living in a sea of sameness (groupthink + AI tooling) Headcount is recalibrating (we no longer live in pre-COVID La La Land) Which means every marketer & every company is looking to stand out creatively & acquire customers cheaply & scalably. High-quality, high-value content that drives demand is one of the answers. But marketing orgs aren’t equipped to build & execute stand-out content strategies for 5 main reasons: They don’t know how to hire great content talent (copywriters, video creators, producers, strategists), because they’ve never had to do so. They have marketers doing a lot of the content work, but are starting to realize it’s a completely different skill from most marketing responsibilities. They have 1-2 team members creating content, but it feels flat & they have no idea what the hell to do now. They do a poor job of tracking performance & connecting content to pipeline. Content isn’t centralized...so it’s good in some places, fine in others, and f*cking atrocious elsewhere. They don’t know how to hire great content talent (copywriters, video creators, producers, strategists), because they’ve never had to do so. They have marketers doing a lot of the content work, but are starting to realize it’s a completely different skill from most marketing responsibilities. They have 1-2 team members creating content, but it feels flat & they have no idea what the hell to do now. They do a poor job of tracking performance & connecting content to pipeline. Content isn’t centralized...so it’s good in some places, fine in others, and f*cking atrocious elsewhere. Today, storyarb is your outsourced Head of Content Marketing, helping to resuscitate your company’s lifeless content (no matter which situation you’re in). It starts with us understanding the state of your content today. This includes a literal content colonoscopy up & down the org: Newsletters Email marketing Company social Founder social Ad creative Website copy Blog posts Lead magnets SOPs/technical docs [FILL IN THE BLANK] Newsletters Email marketing Company social Founder social Ad creative Website copy Blog posts Lead magnets SOPs/technical docs [FILL IN THE BLANK] Next, our strategists & writers work in lockstep to UNF*CK YOUR CONTENT by answering one crucial question: “What strategy (read: channels & ideas) will allow us to drive scalable customer demand without sacrificing the quality of our content?” “What strategy (read: channels & ideas) will allow us to drive scalable customer demand without sacrificing the quality of our content?” That was the pivot. And it’s working in a big way. Series C tech startups to publicly traded multinationals trust us to be their Head of Content Marketing & we’re driving pipeline with high-quality, niche content built for our customers’ ICP. A few final notes as I reflect on the experience & journey building @storyarb alongside Abby over the last year. @storyarb Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter. There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups). Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business. Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter. Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter. There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups). There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups). Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business. Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business. Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. I hope this post made pivoting feel a little less like a failure to you. And if you’re a marketer, I hope this post made you feel like you don’t have to settle for mediocre content, while growing your business.

Why storyarb Pivoted From Ghostwriting for Founders to Producing Niche Content for Customers’ ICP

Proč storyarb přešel od Ghostwritingu pro zakladatele k vytváření specializovaného obsahu pro ICP zákazníků

Por qué Storyarb pasó de ser redactora fantasma para fundadores a producir contenido de nicho para el ICP de los clientes

Miksi storyarb siirtyi haamukirjoituksesta perustajille niche-sisällön tuottamiseen asiakkaiden ICP:lle

Mengapa storyarb Beralih Dari Ghostwriting untuk Pendiri ke Produksi Konten Niche untuk Pelanggan

storyarb が創業者向けのゴーストライター業務から顧客の ICP 向けニッチ コンテンツの制作に方向転換した理由

Storyarb가 창업자를 위한 고스트라이터에서 고객의 ICP를 위한 틈새 콘텐츠 제작으로 전환한 이유

Mpo na nini storyarb Pivoted De Ghostwriting mpo na ba Fondateurs mpo na kobimisa Niche Content mpo na Clients’ ICP

Nahoana ny storyarb no nivadika avy amin'ny Ghostwriting ho an'ny mpanorina mba hamokarana votoaty manokana ho an'ny ICP mpanjifa

Зошто storyarb се сврти од Ghostwriting за основачи до производство на ниша содржина за ICP на клиентите

किन स्टोरीआर्ब संस्थापकहरूको लागि भूतलेखनबाट ग्राहकहरूको आईसीपीको लागि आला सामग्री उत्पादन गर्न पिभोट गरियो

Чаро storyarb аз Ghostwriting барои муассисон ба истеҳсоли мундариҷаи нишеӣ барои ICP муштариён табдил ёфт

Чому storyarb перейшов від Ghostwriting для засновників до створення нішевого контенту для ICP клієнтів

Why Education is Pivotal to Unlocking the Booming Blockbuster Future of Blockchain

We are notoriously open about our agency's failures. Being a startup and boutique fintech consultancy firm, we surely have a lot of those: First, we could not acquire a contract with the local banks while being established in Georgia. We had to establish an entity in UAE to win a proper payment partnership.
We were sure that launching an e-commerce store would not require an IT guy. Now, we are happily bound by our relationship with an IT guy, probably forever.
When we launched the sales of our country's deep-dive profiles, we expected a lot more demand than we got. Now it is time to recognize that it did not work as we thought it would. What we’ve found and why pivoting Our target audience is small and HIGHLY specific, consisting of professionals in fintech and related digital industries. Instead of buying reports, they are bringing new exciting projects and custom research orders to our table because we seem to know our stuff. The only type of reports in hot demand right now are industry-specific. This led us to understand that our gain is not the hard cash per report; it is the lead generation that our free country’s fintech profile reports are creating. Thanks to our country profiling work, we are blessed with the greatest clients and exciting research and consulting projects. The FinTech Wikipedia Without further ado, we decided to open up all the fintech profile deep-dive reports presented on the website previously for sale. While updating the data across these papers and formatting every country profile, we came up with the idea of building the first-ever absolutely free FinTech Wikipedia—a global database divided into regions and countries and available in three languages: English, Spanish, and French. 🔎 Hint for desktop browsing lovers: every click across this map leads to an open and detailed country profile! Now, there are 31 free country reports online: 🌄 Africa ▪️ Algeria ▪️ Kenya ▪️ Nigeria ▪️ South Africa 🕌 Middle East ▪️ Iran
▪️ Saudi Arabia
▪️ Turkey
▪️ UAE 🚌 Asia&Pacific ▪️ Australia
▪️ China
▪️ India
▪️ Indonesia
▪️ Japan
▪️ Mongolia
▪️ Thailand 🦙 Americas ▪️ Argentina
▪️ Brazil
▪️ Canada
▪️ Colombia
▪️ Mexico
▪️ Peru
▪️ USA 🏰 Western Europe ▪️ Germany
▪️ Italy
▪️ Portugal
▪️ Spain
▪️ Sweden
▪️ UK 🌅 Eastern Europe & Middle Asia ▪️ Kazakhstan
▪️ Russia
▪️ Serbia Enjoy reading the latest trends and insights. Feel free to share it with your peers and colleagues. Send your feedback to the WTM team. Keep pushing the boundaries of financial knowledge! ‘What the Money?’ is a fintech consultancy bureau that advises on doing business across the globe and talks about digital innovations, payment landscapes, and e-commerce. WTM releases news digests and analytics, country reports, and op-eds on hot topics in digital industries. Find available reports on the website. Follow WTM socials to learn more fintech insights and news: official blog, LinkedIn community, and Telegram channel. We are notoriously open about our agency's failures. Being a startup and boutique fintech consultancy firm, we surely have a lot of those: First, we could not acquire a contract with the local banks while being established in Georgia. We had to establish an entity in UAE to win a proper payment partnership. We were sure that launching an e-commerce store would not require an IT guy. Now, we are happily bound by our relationship with an IT guy, probably forever. When we launched the sales of our country's deep-dive profiles, we expected a lot more demand than we got. Now it is time to recognize that it did not work as we thought it would. First, we could not acquire a contract with the local banks while being established in Georgia. We had to establish an entity in UAE to win a proper payment partnership. acquire a contract We were sure that launching an e-commerce store would not require an IT guy . Now, we are happily bound by our relationship with an IT guy, probably forever. would not require an IT guy When we launched the sales of our country's deep-dive profiles , we expected a lot more demand than we got. Now it is time to recognize that it did not work as we thought it would. the sales of our country's deep-dive profiles What we’ve found and why pivoting Our target audience is small and HIGHLY specific, consisting of professionals in fintech and related digital industries. Instead of buying reports, they are bringing new exciting projects and custom research orders to our table because we seem to know our stuff. The only type of reports in hot demand right now are industry-specific. This led us to understand that our gain is not the hard cash per report; it is the lead generation that our free country’s fintech profile reports are creating. Thanks to our country profiling work, we are blessed with the greatest clients and exciting research and consulting projects . exciting research and consulting projects The FinTech Wikipedia Without further ado, we decided to open up all the fintech profile deep-dive reports presented on the website previously for sale. While updating the data across these papers and formatting every country profile, we came up with the idea of building the first-ever absolutely free FinTech Wikipedia —a global database divided into regions and countries and available in three languages: English, Spanish, and French. FinTech Wikipedia 🔎 Hint for desktop browsing lovers: every click across this map leads to an open and detailed country profile! this map Now, there are 31 free country reports online: 🌄 Africa ▪️ Algeria Algeria ▪️ Kenya Kenya ▪️ Nigeria Nigeria ▪️ South Africa South Africa 🕌 Middle East ▪️ Iran ▪️ Saudi Arabia ▪️ Turkey ▪️ UAE Iran Saudi Arabia Turkey UAE 🚌 Asia&Pacific ▪️ Australia ▪️ China ▪️ India ▪️ Indonesia ▪️ Japan ▪️ Mongolia ▪️ Thailand Australia China India Indonesia Japan Mongolia Thailand 🦙 Americas ▪️ Argentina ▪️ Brazil ▪️ Canada ▪️ Colombia ▪️ Mexico ▪️ Peru ▪️ USA Argentina Brazil Canada Colombia Mexico Peru USA 🏰 Western Europe ▪️ Germany ▪️ Italy ▪️ Portugal ▪️ Spain ▪️ Sweden ▪️ UK Germany Italy Portugal Spain Sweden UK 🌅 Eastern Europe & Middle Asia ▪️ Kazakhstan ▪️ Russia ▪️ Serbia Kazakhstan Russia Serbia Enjoy reading the latest trends and insights. Feel free to share it with your peers and colleagues. Send your feedback to the WTM team. Keep pushing the boundaries of financial knowledge! Enjoy reading ‘What the Money?’ is a fintech consultancy bureau that advises on doing business across the globe and talks about digital innovations, payment landscapes, and e-commerce. WTM releases news digests and analytics, country reports, and op-eds on hot topics in digital industries. Find available reports on the website . Follow WTM socials to learn more fintech insights and news: official blog , LinkedIn community , and Telegram channel . ‘What the Money?’ ‘What the Money?’ the website official blog LinkedIn community Telegram channel

How we Failed Again, but You Won. A Startup Story Pivoting to a Free FinTech Wikipedia

কিভাবে আমরা আবার ব্যর্থ, কিন্তু আপনি জিতেছি. একটি স্টার্টআপ স্টোরি একটি ফ্রি ফিনটেক উইকিপিডিয়ায় পিভোটিং

Wie wir wieder gescheitert sind, aber Sie gewonnen haben.  Die Geschichte eines Startups auf dem Weg zu einer freien FinTech-Wikipedia

Cómo volvimos a fallar, pero tú ganaste. Una historia de startup que gira hacia una Wikipedia FinTech gratuita

Comment nous avons encore échoué, mais vous avez gagné. Une histoire de startup tournant vers un Wikipédia FinTech gratuit

हम फिर कैसे असफल हुए, लेकिन आप जीत गए। एक स्टार्टअप स्टोरी जो मुफ़्त फिनटेक विकिपीडिया की ओर मुड़ती है

私たちはまた失敗しましたが、あなたは勝ちました。無料のフィンテックウィキペディアに転換したスタートアップストーリー

우리가 또 실패했지만 당신이 승리한 방법. 무료 핀테크로 전환하는 스타트업 스토리 Wikipedia

Como falhamos novamente, mas você venceu. Uma história de startup que gira em torno de uma Wikipédia FinTech gratuita

Как мы снова проиграли, но вы победили. История стартапа, переходящего на бесплатную FinTech Википедию

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我们再次失败，但你赢了。一个转向免费金融科技维基百科的创业故事

When we first came up with our “big idea” back in 2017, my partner Mike Wagner and I didn’t know how much impact it would have. The idea was simple enough: We wanted to develop a virtual appliance that could discover, provision, and maintain servers from any manufacturer. By 2020, that vision became a reality with the launch of our flagship platform, which we built entirely on open-source technologies. That strategy was working well from the start. Well enough, I should say. We knew we could improve our metal-as-a-service software appliance if we could just find a way to boost performance, ensure higher system uptime, and streamline the architecture. The only way to do that, we realized, was to replace the Linux operating system and KVM virtual machine solution with something that would give us those benefits. What we did know was that we wanted to continue with our strategy of utilizing open source—and ideally tied to a very permissive license and open governance model. That would give us more flexibility as our roadmap unfolded and enable extensive use and modification without stringent (or murky) conditions. Taking the plunge After our due diligence, we transitioned to the Unix-like open source FreeBSD operating system, along with the BSD hypervisor Bhyve. We liked that the FreeBSD project had off-the-shelf capabilities within a single distribution, and had plenty of mission-critical enterprise use cases (Netflix and Sony being two of the most well-known). Together with existing technologies like the Redfish standard, the new and improved platform we’d built (called Mojo) was ready to really take off. With FreeBSD and bhyve fully in place, we were now able to add edge data center provisioning to the platform, which helps discover, configure, and provision bare metal servers and storage within a data center and at the edge. It works really well with another new technology (PhotoISP, which I’ll discuss in a moment) to manage geographically distributed bare metal assets. These open-source changes to our infrastructure proved to be the silver bullet we were looking for. More organizations began to contact us, and we started landing some really interesting use cases, including Major League Baseball. Before the 2021 season, MLB was looking for a way to move from VMware to a containerized environment across 30 data centers. In a nutshell, they needed a way to quickly process 15 different input sources to track all the player and team statistics generated during a game. By more quickly provisioning servers, that data could be quickly gathered at the edge and uploaded into Google Cloud. The Mojo platform, backed by an evolved open-source strategy, helped streamline MLB’s deployment pipelines (cutting deployment time in half). It also simplified the provisioning and management of MLB’s bare metal edge sites and made it really easy to provision Anthos, BIOS, firmware, OS patches, and upgrades. They also saw big performance gains for their GPU-enabled apps and more optimized CI/CD pipelines. Expanding a vision backed by open source Albert Einstein once said that necessity is the mother of all invention. My family lives in the Blue Ridge Mountains, and when COVID hit, word spread quickly that several teachers and students were unable to stream their classes because they had insufficient rural broadband access. Mike and I brainstormed about how we could help, and we immediately recognized how Mojo, paired with a reliable and secure CPE, could solve the problem. That led development of the Photon ISP platform, which delivers routing, firewall, and QoS through the open-source FreeBSD operating system. It also monitors IDS/IPS for wireless and fixed fiber networks and ensures uninterrupted 4G/5G and Starlink failover as a hedge to wireless ISP services. Today, the Photon ISP platform has 50 rural customers, and that number continues to grow. And its uptime is unparalleled; we have FreeBSD CPEs that have been running for more than a year without issue. Speeds have been very consistent, streaming content has been reliable, and there has been almost zero latency. We’re still pushing the limits of what we can do with our optimized open-source infrastructure. Next, we plan to finish moving the remainder of the stack to FreeBSD once a viable OCI-compliant stack becomes available. In the meantime, we still use Linux within Bhyve virtual machines for a few of our services. Simply put, the strategic shift to open-source FreeBSD and Bhyve for our platforms has catalyzed innovation and customer growth. The success with MLB—cutting deployment times and improving performance—is a great example of how the right open-source pieces can have an outsized impact while being far more flexible (not to mention cost-efficient!) than proprietary alternatives. When we first came up with our “big idea” back in 2017, my partner Mike Wagner and I didn’t know how much impact it would have. The idea was simple enough: We wanted to develop a virtual appliance that could discover, provision, and maintain servers from any manufacturer. By 2020, that vision became a reality with the launch of our flagship platform, which we built entirely on open-source technologies. That strategy was working well from the start. Well enough , I should say. enough We knew we could improve our metal-as-a-service software appliance if we could just find a way to boost performance, ensure higher system uptime, and streamline the architecture. The only way to do that, we realized, was to replace the Linux operating system and KVM virtual machine solution with something that would give us those benefits. What we did know was that we wanted to continue with our strategy of utilizing open source—and ideally tied to a very permissive license and open governance model. That would give us more flexibility as our roadmap unfolded and enable extensive use and modification without stringent (or murky) conditions. Taking the plunge After our due diligence, we transitioned to the Unix-like open source FreeBSD operating system, along with the BSD hypervisor Bhyve . We liked that the FreeBSD project had off-the-shelf capabilities within a single distribution, and had plenty of mission-critical enterprise use cases (Netflix and Sony being two of the most well-known). Together with existing technologies like the Redfish standard, the new and improved platform we’d built (called Mojo) was ready to really take off. open source FreeBSD Bhyve Redfish With FreeBSD and bhyve fully in place, we were now able to add edge data center provisioning to the platform, which helps discover, configure, and provision bare metal servers and storage within a data center and at the edge. It works really well with another new technology (PhotoISP, which I’ll discuss in a moment) to manage geographically distributed bare metal assets. These open-source changes to our infrastructure proved to be the silver bullet we were looking for. More organizations began to contact us, and we started landing some really interesting use cases, including Major League Baseball. Before the 2021 season, MLB was looking for a way to move from VMware to a containerized environment across 30 data centers. In a nutshell, they needed a way to quickly process 15 different input sources to track all the player and team statistics generated during a game. By more quickly provisioning servers, that data could be quickly gathered at the edge and uploaded into Google Cloud. The Mojo platform, backed by an evolved open-source strategy, helped streamline MLB’s deployment pipelines (cutting deployment time in half). It also simplified the provisioning and management of MLB’s bare metal edge sites and made it really easy to provision Anthos, BIOS, firmware, OS patches, and upgrades. They also saw big performance gains for their GPU-enabled apps and more optimized CI/CD pipelines. Expanding a vision backed by open source Albert Einstein once said that necessity is the mother of all invention. My family lives in the Blue Ridge Mountains, and when COVID hit, word spread quickly that several teachers and students were unable to stream their classes because they had insufficient rural broadband access. Mike and I brainstormed about how we could help, and we immediately recognized how Mojo, paired with a reliable and secure CPE, could solve the problem. That led development of the Photon ISP platform, which delivers routing, firewall, and QoS through the open-source FreeBSD operating system. It also monitors IDS/IPS for wireless and fixed fiber networks and ensures uninterrupted 4G/5G and Starlink failover as a hedge to wireless ISP services. Today, the Photon ISP platform has 50 rural customers, and that number continues to grow. And its uptime is unparalleled; we have FreeBSD CPEs that have been running for more than a year without issue. Speeds have been very consistent, streaming content has been reliable, and there has been almost zero latency. We’re still pushing the limits of what we can do with our optimized open-source infrastructure. Next, we plan to finish moving the remainder of the stack to FreeBSD once a viable OCI-compliant stack becomes available. In the meantime, we still use Linux within Bhyve virtual machines for a few of our services. Simply put, the strategic shift to open-source FreeBSD and Bhyve for our platforms has catalyzed innovation and customer growth. The success with MLB—cutting deployment times and improving performance—is a great example of how the right open-source pieces can have an outsized impact while being far more flexible (not to mention cost-efficient!) than proprietary alternatives.

How Our Open Source OS Pivot Accelerated Product Innovation

2024 has been a challenging year so far for Apple’s embattled stock, but could the launch of the iPhone 16 and arrival of generative AI capabilities for iOS help the smartphone giant recapture its status as a market leader? Apple’s well-documented problems have been playing out on Wall Street throughout the year, and the stock finished the first quarter more than 7.5% lower after Barclays issued a downgrade owing to a lack of innovation and slowing sales in China. "The iPhone 15 has been lackluster and we believe iPhone 16 should be the same," in a client note in January. warned Barclays analyst Tim Long Owing in part to geopolitical tensions between the United States and China, Apple fell to fifth place in the nation’s smartphone market as shipments to 10 million units, with Huawei claiming a 17% market share at the top of the pile. declined by 25% It’s a similar story among global markets for Apple. Once an undisputed leader in terms of smartphone sales, Korean firm Samsung claimed the top spot for sales volumes worldwide in Q1 2024, , outstripping Apple’s 48.7 million units. shipping 60 million units This indicates that 2024 is shaping up to be a key battleground in determining Apple’s future, and the company that’s typically at the forefront of innovation will be well aware that the iPhone 16 must be a hit to recapture its former glories. As global competition continues to grow, the generative AI boom will likely be seen as the solution for Apple’s difficult start to the year, but will it be enough to recapture the Silicon Valley firm’s lost market share? Embracing the Generative AI Boom The expectation of Apple’s emergence into the world of generative AI is growing. Stock market analysts Morningstar has even sought to for iPhone revenue in 2025 owing to the generative AI functionality that it anticipates will be added to the iPhone 16. raise forecasts Apple appeared to have taken a more steady approach towards embracing generative AI in the months that followed the launch of ChatGPT and its widespread introduction to the vast potential of large-language models (LLMs) and their limitless industry capabilities. However, CEO that the implementation of generative AI tools for iPhone and other Apple products would soon be on the way. Earlier this year, Cook claimed that substantial investment in "a tremendous amount of time and effort" towards GenAI has been taken, and we recently saw the launch of OpenELM, or ‘Open-source Efficient Language Models’ as a tool that could ramp up Apple’s bid to embrace the emerging technology. Tim Cook highlighted It’s clear that the best of Apple’s generative AI bid will be found in the iPhone 16, which is due to be launched in the second half of the year. But will it be capable of turning the tide of Apple’s falling market share? Turning the iPhone 16 Into a Success The launch of the iPhone 16 this year is going to be a significant moment for Apple because it will provide the answer to many questions currently being asked about the company. Can Apple recover its market dominance? How will Apple use generative AI to improve iOS? Is Apple suffering from a lack of innovation? The latter question is becoming increasingly crucial for the company and its various stakeholders. Echoing Barclays analyst Tim Long’s sentiment off the back of Apple’s worrying downgrade on Wall Street, there’s a that CEO Tim Cook isn’t as innovative as his iconic predecessor, Steve Jobs. growing school of thought Now, as generative AI emerges as a key opportunity for Apple to embrace exciting new technology and utilize it within its products, Cook has the chance to outperform Apple’s rivals in delivering meaningful innovation in a smartphone industry that’s ripe for growth following the arrival of 5G connectivity. So, can we use what we already know about the iPhone 16 to anticipate whether it will be a success? Available information suggests that the screen size of the iPhone 16 will be , which is 0.2” . 6.9 inches larger than the iPhone 15 Pro Max At 48 megapixels, the iPhone 16’s camera is likely to be , but with an and ‘pixel binning’ to combine data from four pixels into one single ‘superpixel’ to improve quality overall. similar in spec to the iPhone 15 ultra-wide lens The expectation of a larger battery and an A18 Pro chipset weighs in at an , but so far, there isn’t much evidence of innovation that appears ready to threaten the dominance of Huawei and Samsung in Chinese and global markets respectively. improvement on the iPhone 15 Pro However, the expectation of generative AI features throughout many existing apps and a series of new ones will make the iPhone 16 a watershed release for Apple. This raises the question, are we waiting for the next iteration of the iPhone? Or a major iOS update? Will iOS 18 Save Apple’s Slump? Apple’s biggest launch of 2024 will be its integrated LLMs into the next major iteration of its iOS operating system. The reason that this is exciting is because of the sheer effort that Apple has been undertaking in making its generative AI capabilities truly transformative. The company’s recent AI acquisitions , which specialize in building AI models on limited hardware. include DarwinAI and Datakalab Implementing generative AI capabilities into the next generation of iOS will open the door to unprecedented intelligence for users. Because of their generative nature, apps can work alongside one another to actively update calendars the moment plans are made on WhatsApp, emojis or GIFs will be created using text-based prompts, and users will be capable of automatically responding to messages with GenAI algorithms capable of mimicking their writing style and personality. This is only a glimpse at some of the transformative capabilities offered by generative AI, and it’s not only a matter of time before they become commonplace throughout iOS. Whether the scale of Apple’s generative AI strategy means that an iPhone 16 would be essential to unlock the full capabilities of the technology remains to be seen, but this could be crucial in the company’s overall market performance in 2024 and beyond. According to a , “this year, [Apple] will not only greatly strengthen the AI computing power of M3 and A17 processors, but also significantly increase the number of AI computing cores and performance of the new generation of M4 and A18 processors.” recent report from Economic Daily News Could this mean that the iPhone 16 will be essential to fully utilize generative AI? Considering that Bloomberg has suggested generative AI will become a , the lure of GenAI within the next generation of iPhone could be strong enough to spark a market revival. $1.3 trillion market by 2032 The Long Road to Recovery Apple’s future performance will depend on other factors as well as its rollout of generative AI capabilities. The current geopolitical issues between the United States and China threaten the firm’s global dominance, but recapturing its sense of innovation can be a major stepping stone in Apple’s recovery. Although the iPhone remains a Western powerhouse, recapturing the spirit evoked by Steve Jobs in the launch of the iPhone 16 could go some way in transforming the sentiment surrounding Apple. In a market that’s full of capable global players, the next generation of iPhone and iOS has never been more important.

Weight of AI Expectation Weighs Heavy as iPhone 16 Launch Becomes Pivotal for Apple

আইফোন 16 লঞ্চ অ্যাপলের জন্য গুরুত্বপূর্ণ হয়ে উঠেছে বলে এআই প্রত্যাশার ওজন ভারী

Die Erwartungen an die KI sind groß, da die Einführung des iPhone 16 für Apple von entscheidender Bedeutung ist

El peso de las expectativas de IA pesa mucho a medida que el lanzamiento del iPhone 16 se vuelve fundamental para Apple

Le poids des attentes en matière d’IA pèse lourd alors que le lancement de l’iPhone 16 devient crucial pour Apple

एआई की उम्मीदों का वजन भारी है क्योंकि iPhone 16 का लॉन्च Apple के लिए महत्वपूर्ण बन गया है

iPhone 16の発売がAppleにとって極めて重要になる中、AIへの期待が重くのしかかる

iPhone 16 출시가 Apple의 중추적인 역할을 하게 되면서 AI에 대한 기대의 무게가 무거워졌습니다.

O peso da expectativa de IA pesa muito à medida que o lançamento do iPhone 16 se torna fundamental para a Apple

Ожидания в отношении искусственного интеллекта тяжелы, поскольку запуск iPhone 16 становится решающим для Apple

iPhone 16'nın Lansmanı Apple İçin Önemli Hale Gelirken Yapay Zeka Beklentisinin Ağırlığı Ağırlaşıyor

Kỳ vọng về AI ngày càng nặng nề khi việc ra mắt iPhone 16 trở thành vấn đề quan trọng đối với Apple

iPhone 16 发布对苹果来说至关重要，对 AI 的期望也随之增加

The key to running a successful business is setting clear goals and formulating efficient strategies to achieve them. However, sometimes the situation may demand that you change course and consider setting new objectives. There may be a number of factors that may cause this, such as market dynamics, the competitive landscape, the latest trends, economic conditions, and global events. To ensure your survival in the long run and keep the needle moving, having the ability to estimate the impact of such factors and make strategic changes accordingly is very important. And it's called the art of pivoting. However, mastering this art may be easier said than done. Some struggle to let go of the goals they were initially pursuing, whereas others are on the fence about the decisions to be made. This article showcases a few useful tips that may facilitate the process and help you change the course of your business. Why Pivoting is Important We live in a fast-paced world with trends emerging and biting the dust on a day-to-day basis. Plus, economic and market conditions are very volatile, causing businesses to constantly evolve if they want to survive the cutthroat competition. Pivoting is essential to ensuring the sustainability of your business and in the long run. It allows you to embrace the change in market conditions, preferences of the intended audience, trends, and other factors dictating the growth in your respective industry. acknowledging growth Pivoting helps you overcome unforeseen obstacles through planning and preparedness. Plus, it enables you to leverage new opportunities and ensure long-term success for your business. Here are a few noteworthy factors that may dictate the need to pivot: Market Dynamics Nowadays, industry dynamics are constantly changing. Be it caused by emerging trends, economic conditions, or global affairs, market conditions are consistently evolving. And it calls for businesses to reconsider their strategies. Pivoting your operations to be in line with market trends is an effective way to keep the needle moving and thrive in an extremely competitive environment. Customer Needs and Preferences The needs and preferences of your customers change over time. Hence, it's essential that you are always acquainted with what interests the intended audience. Around 80% of customers say that they prefer businesses that offer them personalized experiences. And staying up-to-date with your customers' preferences is the key to making sure of that. Through pivoting, you tailor your solutions to the ever-changing needs of your target audience. Pivoting enables you to offer seamless experiences and helps you acknowledge lasting relationships with your customers. Technological Factors The advancements in technology are another reason to demand that you pivot and consider setting new objectives. Innovations in technology often disrupt traditional workflows, rendering some opportunities worthless while giving rise to new ones. Embracing these changes and designing contemporary workflows helps you make the most of your efforts and gain a competitive edge in your respective industry. Take the rise of AI as an example here. Businesses around the globe are leveraging AI these days to facilitate diverse operations, especially customer interactions, as 34% of customers feel comfortable interacting with AI-powered chatbots compared to support representatives. Competitive Landscape Competitive forces also fuel the need to pivot and make businesses want to consider new strategies to thrive. To generate traction, it's important that you stand out from other players in your respective industry and offer value to the intended audience. Staying ahead of the curve helps here, making it possible for you to come up with better offerings and tailored experiences that align with your customers' needs. Unforeseen Risks The art of pivoting demands that you account for unforeseen risks and take preemptive measures accordingly. Successfully identifying and mitigating risks is essential for your company's growth and survival in the long run. So, by embracing change and being agile, businesses are able to ensure financial stability and a stable ROI encompassing their efforts. How to Pivot Pivoting is an intricate process. The following are a few things you may want to consider when changing the course of your business. Be Vigilant Being vigilant is the prerequisite for pivoting successfully and making appropriate changes to ensure fruitful returns. You have to keep an eye out for the trends encompassing your industry and your competition to explore new opportunities for growth and identify the things that may not work for you in the near future. Assess Your Strengths and Weaknesses You should carefully analyze your strengths and weaknesses to ensure an effective pivoting process. Know what you're best at and what you're struggling with. Assess the resources accessible to you and check your financial stability. Identifying the areas where you need to improve will pave the way for you to be better than before and evolve as the situation demands. Welcome new Ideas A common mistake many businesses make is thinking that creative ideas or strategies should only come from the top management. The top-level executives may have more expertise and exposure, but innovative ideas may come from any level of the corporate hierarchy. Hence, always encourage your teams to be on the lookout for new opportunities and welcome new ideas from them. This may not only help you pivot with minimal effort but also foster loyalty at the workplace, as your employees feel more valued. Consider Your Options Always consider multiple options when changing the course of your business and embracing new strategies. Once you've carefully assessed your strengths, identified your weaknesses, accounted for threats, and discovered new opportunities, you should come up with different strategy variations. This way, you will have better chances of exploring what works for you and won't have to go back to the drawing board if a plan fails. Get Your Teams Onboard Successful pivoting demands that you clearly communicate the planned changes with your teams and take them onboard. Your teams play a major role in executing your plans and ensuring that you achieve the set goals. So, it's essential that you take them onboard before initiating the pivoting process. When communicating with them, don't just focus on the what but also cater to the why. Respond to their concerns and back your answers with rationale. This way, everyone will share your vision and strive to achieve the new goals. Leverage Social Proof Pivoting may require you to tap into new markets and target new audience segments. So, may help you foster trust and grab the attention of a new audience. leveraging social proof People are less likely to trust unfamiliar brands and look for recommendations from others to make informed decisions. Around 60% of people think that customer reviews are essential and dictate their buying decisions. Therefore, showcasing the positive experiences of your satisfied customers may help you generate traction and engage the intended audience. However, only 6% of customers end up sharing reviews about the solutions they use on their own. So, you should reach out to your customers and encourage them to share their experiences through different platforms. Be Agile To master the art of the pivot, you need to be agile and open to learning or exploring new things. Pivoting is an ongoing process. So, you can't just implement certain strategies and become complacent. You must be on the lookout for new trends, opportunities, and threats that may require you to redesign your strategies and introduce new ones. So, be agile enough to embrace the change preemptively to gain a competitive edge. Final Words Pivoting is essential to growing your business and keeping the needle moving despite all odds. It's the ultimate strategy to survive the cutthroat competition and mitigate the risks that may affect the stability of your business. It's the process of evolving as per the need of the hour, which may lead you to unlock stable growth and ensure success in the long run. So, if you've been trying to pivot and change the course of your business, the recommendations in this article may come in handy.

The Art of the Pivot: How to Change the Course of Your Business

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Since n.d.

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Pivot

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-- employees

Since n.d.

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PIVOT

EVERGREEN INDEX #9710

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