Hey Hackers,
Ocupe has been nominated in HackerNoon's annual Startups of The Year awards in São Paulo, Brazil.
Please vote for us here:
https://hackernoon.com/startups/industry/marketing?stup=66f315916ea4677e23d73eda&embedable=true
Read more about us below to understand why we deserve your vote.
Meet Ocupe
More than just an advertising agency, we are specialists in high-performance marketing & growth, assembling elite teams on demand, tailored to each client’s goals.
At Ocupe, we are constantly seeking innovative solutions through investments in new software, channels, strategies, and AI integration to deliver more than traditional marketing.
Our transparent business model allows clients to track tasks in real-time and see the time dedicated to each one, paying only for the work done—without commissions on media investments.
How Ocupe achieved product-market fit
Companies and advertising agencies invest time and money in hiring and training internal marketing teams.
Ocupe optimizes time and reduces costs by providing a high-caliber team that is ready to produce from day one—with agility and transparency. We take on the marketing workload so our clients can focus on their customers.
The evolution of Ocupe
We started with a small team and a strong drive to make things happen. All of us were already experienced advertising professionals with leadership backgrounds.
At first, we focused solely on paid media, social media, and design. But as we gained more clients, new marketing demands emerged. To meet these needs, we expanded our pool of highly skilled professionals, bringing in experts in content, SEO, and other key marketing specialties.
Today, Ocupe has over 30 high-caliber professionals and has served more than 40 clients across different industries.
Milestones and achievements
- Ocupe is an operational partner for three of the ten largest agencies in Brazil.
- In November 2024 alone, we managed over R$83M in digital media—equivalent to 6% of Brazil’s total digital media investment that month.
- Our average growth rate exceeds 100% per year over the past three years, with more than R$400M managed in paid media.
Lessons learned
Ocupe has faced major challenges, such as acquiring clients without a large initial budget, balancing growth and profitability, building an elite team, and standing out in a highly competitive market.
We overcame these barriers by testing hypotheses, listening to the market, and investing in smart acquisition strategies like content marketing and strategic partnerships. Additionally, we built a strong culture of agility and innovation through training and weekly process alignments.
We have come a long way and are excited to continue growing with Ocupe’s expansion.
What Startups of The Year means to us
We see this as an opportunity to showcase Ocupe’s potential on an international scale and highlight our transparent and creative approach to marketing.
It is an honor to represent Brazil—an emerging powerhouse in the advertising market—and being recognized as Startup of the Year reinforces our commitment to transforming innovative marketing into a strategic growth engine for businesses.
Conclusion
We built Ocupe by bringing together talented professionals who share the same purpose: to revolutionize how large companies do marketing. But this is just the beginning.
We believe that dreaming big and executing with excellence is what will take us even further. We continue to expand our impact, ready to build the future of on-demand marketing.
Welcome to HackerNoon’s Startups of The Year 2024 interview series, spotlighting startups from around the world that are changing the way we live, one solution at a time. If you’ve been nominated,
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