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The Internet is Great, but Web3 is Better!
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If the internet ceased to exist, you would still live a happy life with your family and friends. Web3 aims to redistribute power from tech giants back to individual users through decentralization.Companies Mentioned
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What would happen if you lost access to the internet—forever?!
Horrible. Devastating. Lost… These are some words that have been used to describe this scenario. You’ll probably feel insanely bored for a long time, living could feel pretty weird. No chatting with friends, no doom-scrolling on YouTube, and definitely no access to free porn.
But eventually, you’ll get over it. Somehow, you’ll be forced out of your shell, you’ll have to get out to get groceries more, meet new people, and take an evening walk with Romy, your dog.
Before the internet, people lived happily or so the Neanderthals say. If by some universal event (like a zombie virus breakout, AI going rogue, or maybe nothing special), the internet ceases to exist, you’ll still survive and even lead a happy life with your family and friends (perhaps even happier than when the internet existed).
This particular event has happened during the… Just kidding! The internet has never ceased to exist and function since the invention of the World Wide Web in the year ‘89. Since we all know the internet is not going away anytime soon, why not make the most of it? To fully understand this concept, let’s go over the history of the internet.
The Internet's Evolution: From Web1 to Web2 to Web3
Remember when the internet was just static pages with blue hyperlinks and grainy images? That was Web 1.0 – clunky but remarkably open. Anyone with basic HTML skills could create a website and share their thoughts with the world. It wasn't pretty, however, it was considered one of the biggest achievements of technology at the time. The birth of interconnected computer nodes and networks gave rise to a digital frontier where individuals had genuine ownership of their little corners of the web.
Then came Web 2.0 around the mid-2000s, and everything changed. Suddenly, we had interactive experiences, social media, and platforms that made creating content as easy as typing in a box. Facebook, Twitter, and Google – these companies built incredible tools that connected billions of people.
But the trade-off was a green snake under the grass. We gradually surrendered control of our digital lives bit by bit, often without realizing it.
"...our online presence has become more and more centralized on corporate platforms. For instance, when someone registers an Instagram handle, they can’t just move that handle with all of their content and followers somewhere else because they’re tied to that network,"
explains Netlify's CEO, Matt Billman at CMSWire .
This shift transformed the internet from an open commons into a series of corporate-controlled platforms. Now, we're witnessing the early stages of Web3 – an attempt to combine the best of both worlds: The sophisticated functionality we've come to expect with the autonomy and ownership that defined the early internet.
At its core, Web3 aims to redistribute power from tech giants back to individual users through decentralization which was a big break to the number one issue of centralized internet.
The Problems with Today's Internet: Digital Overlords
Today's internet has a serious concentration problem. A handful of corporations and governments effectively control what we see, how we communicate, and even what we're allowed to say online. This centralized power creates several critical vulnerabilities:
Your Privacy Is Their Product
When services are "free," you're paying with something far more valuable than money – your personal information.
Tech giants harvest incredibly detailed profiles about your habits, preferences, and behaviors. As
Digital Censorship at Scale
When communication channels are controlled by a small number of entities, information flow becomes remarkably easy to manipulate or shut down. Governments can pressure companies to remove content, block access, or monitor communications.
Companies themselves can decide what speech is acceptable based on business interests or public pressure. Either way, centralized control means centralized censorship capability.
If you have ever had your account suspended on Twitter (now X), you would know how this feels.
Single Points of Failure
That's the problem with centralization – one technical failure can bring down entire ecosystems. These single points of failure create vulnerability not just for individual companies but for the millions or billions of people who rely on their services.
Data As a Hostage
“Access to online services is as fundamental to modern life as electricity or water. And just as we expect our electricity to be reliable and our water to be clean, we should have high expectations for the internet.”
—
Time.com
On the 5th through the 13th of June 2021, the Nigerian government imposed a ban on the usage of Twitter by Nigerians after Twitter deleted a tweet made by the then president, Muhammadu Buhari. This is just one example of how bad, and how deep the rot of decentralization has run into the world.
On today's internet, your social connections, content, and digital identity are effectively trapped within specific platforms. Try moving your followers from Instagram to another platform – you can't. Your digital life is essentially held hostage by the platforms you use. Or by the government. Or by large corporations.
Sometimes, your data is a servant to all of these masters at the same time! This centralized model stands in stark contrast to the original vision of the Internet as an open, resilient network where power and control were distributed rather than concentrated.
And that is precisely what the decentralized internet aims to restore.
Decentralization: The Essence of Web3
So what exactly does "decentralization" mean when we talk about the internet? Imagine if instead of massive data centers owned by Amazon, Google, and Microsoft, the internet ran on thousands or millions of computers owned by regular people – maybe even your computer.
In its simplest form, decentralization means removing the middlemen from digital interactions. Instead of your message to a friend going through Facebook's servers, it would travel directly from your device to theirs. Instead of your photos being stored on Instagram's drives, they'd be split up and securely stored across many different computers around the world.
Think of it like the difference between getting electricity from a massive power company versus having solar panels on your roof. One model gives control to a central station; the other distributes power generation across many independent points.
In a decentralized internet, no single entity can make decisions for everyone. There's no central control point to attack, manipulate, or shut down. It's a fundamentally different approach to organizing how information flows and how decisions get made online.
The Building Blocks of a Decentralized Internet
Creating an internet without central authorities requires some clever technological solutions. Here's how the decentralized internet would actually work:
Peer-to-Peer Networks
You must have heard the phrase P2P before.
Basically, what this tech implies is that instead of going through central servers, computers in a decentralized internet connect directly to each other in what's called peer-to-peer (P2P) networks. This isn't a new idea – BitTorrent has used P2P technology for file sharing for years.
In these networks, "
Blockchains
A blockchain is a digital ledger. It is the backbone of decentralization.
It securely stores records across a network of computers (called nodes) in a way that is transparent, immutable, and resistant to tampering. This distributed ledger enables verification and trust without central authorities. This way nothing shady goes on the network without everyone knowing about it. Also whatever transaction is recorded on a blockchain is unchangeable forever. Each "block" contains data, and blocks are linked chronologically.
On a blockchain, an activity called Governance is a way for strangers to agree on what's true without needing a trusted third party like a bank or government.
Distributed Storage
In the movie: “Everything, Everywhere, All at Once,” a version of Evelyn exists in so many universes—at the same time. The decentralized internet operates similarly.
Your photos, documents, and data wouldn't sit on a single company's servers. Instead, they'd be encrypted, split into pieces, and stored across many computers in the network. Only you would have the keys to reassemble and access your information.
This approach creates redundancy – if some computers go offline, your data remains accessible through others. It also enhances privacy since no single entity can access all your information.
Smart Contracts
Smart contracts are self-executing agreements with the terms written directly into code. They automatically run when predetermined conditions are met, without requiring trust in intermediaries. These programmable agreements enable complex interactions without middlemen, creating the foundation for decentralized applications (dApps) that could replace traditional centralized services across finance, social media, content creation, and more.
The Advantages: Why Decentralization Matters
The benefits of this approach are significant:
-
True Data Ownership: You control your information, not corporations.
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Enhanced Privacy: Your data isn't concentrated in vulnerable central repositories.
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Censorship Resistance: No single entity can block content or shut down the network.
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Improved Security: Distributed systems have no single point of attack.
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Greater Resilience: The network continues functioning even if some parts fail.
Web3 aims to give ownership of data back to end-users, allowing individuals to decide how their information is shared and used. This represents a fundamental shift in how we think about our digital lives and who benefits from our online activities.
Let’s closely examine the contrast between centralization and decentralization.
Centralized vs. Decentralized: What's the Difference in Real Life?
To understand what decentralization would mean for everyday internet users, let's look at some practical comparisons between today's centralized approach and a decentralized alternative:
Social Media: Platform vs. Protocol
Centralized (Today): On Instagram, your account, followers, and content are locked to that platform. If Instagram changes policies, gets blocked in your country, or simply shuts down, your digital social life there disappears. The company can demonetize creators, change algorithms, or censor content based on their business interests.
Decentralized (Web3): Your social identity would be portable across different apps and interfaces. Your followers actually follow you, not your account on a specific platform. Content creators could receive direct payment from supporters without platforms taking large cuts. If one interface to the social protocol gets shut down, you simply access your network through another interface – no disruption to your connections or content.
Digital Money: Banks vs. Cryptocurrency
Centralized (Today): Your money sits in banks controlled by financial institutions and regulated by governments. Transfers require permission, often involve exorbitant fees, and can take days to process internationally. Banks can freeze accounts, block transactions, or deny service based on various factors.
Decentralized (Web3): Cryptocurrency enables person-to-person transfers without intermediaries. Transactions are processed according to transparent rules regardless of amount or destination. No one can freeze your funds as long as you control your private keys. International transfers are processed in minutes for minimal fees.
Data Storage: Cloud Services vs. Distributed Storage
Centralized (Today): Your files are stored on servers owned by companies like Google or Dropbox. These companies can analyze your data, share it with advertisers, or be compelled to hand it over to governments. If their servers go down or the company changes policies, your access may be compromised.
Decentralized (Web3): Your files would be encrypted, split apart, and stored across many computers in a distributed network. Only you have the decryption keys. No single entity can analyze all your data or be forced to surrender it. If some storage nodes go offline, your files remain accessible through others.
Identity: Corporate Logins vs. Self-Sovereign Identity
Centralized (Today): Your digital identity is provided by corporations (think "Login with Google" or "Login with Facebook"). These companies track your activity across sites and can revoke your access at any time.
Decentralized (Web3): You would own your digital identity through self-sovereign identity solutions. You could prove who you are without revealing unnecessary personal information. No company could track your logins across websites or revoke your identity credentials.
These comparisons show how decentralization fundamentally changes the power relationship between users and digital services. In a decentralized model, technology serves users rather than extracting value from them for corporate benefit.
Back to the Future: Reclaiming the Original Vision of the Web
When Tim Berners-Lee invented the World Wide Web in 1989, he envisioned an open information space where knowledge could be shared freely. The early web was remarkably decentralized by design – anyone could set up a server and publish content without permission from authorities.
Over time, this vision was gradually eroded as the web became increasingly centralized on corporate platforms. What began as an open common transformed into a collection of walled gardens owned by tech giants. As one analysis puts it,
Web3 matters because it attempts to restore crucial principles that made the internet revolutionary in the first place:
User Autonomy and Control
The internet was supposed to empower individuals, not make them products. Decentralization returns control to users over their data, identity, and digital experience.
Permissionless Innovation
The early web thrived because anyone could build and deploy new ideas without asking permission. Decentralized systems restore this ability by creating open platforms where developers can innovate freely.
Resilience Through Distribution
The internet was designed to withstand nuclear attacks by having no single point of failure. Decentralization restores this core architectural principle, creating systems that can't be easily censored or shut down.
Global Accessibility
The web was meant to be a global common accessible to all. Decentralized systems resist regional blocking and censorship, potentially extending internet freedom to more people worldwide.
By embracing decentralization, Web3 isn't creating something entirely new – it's reclaiming and updating the original promise of an internet built for users rather than corporations or governments. It's about rediscovering the web's soul.
The Challenges of Decentralization
Million-dollar question: If decentralization offers so many benefits, why hasn't it taken over the internet yet? The truth is that building a decentralized internet faces several significant hurdles that can't be ignored:
The Performance Problem
Decentralized systems often trade efficiency for resilience and security. For example, Ethereum has high liquidity and an active developer community, but it has a major problem with energy consumption and transaction speed (15 transactions per second). Though there are solutions built to address this, other problems keep popping up such as user experience and scalability. When information needs to be verified across many computers instead of just one central server, things naturally slow down.
This creates a user experience gap – centralized services are currently faster and more responsive than their decentralized alternatives. Solutions are emerging, however. New consensus mechanisms like Proof of Participation (PoP) and Proof of Authentication (PoAH) are being developed specifically to address performance concerns in decentralized systems, as
Projects like Ethereum are working on scalability solutions that could dramatically improve transaction speeds and reduce costs.
The Experience Gap
Let's be honest – decentralized apps today often have clunky interfaces compared to polished centralized alternatives. Most times, they are often too complicated to interact with which creates a big usage barrier. Using decentralized services currently requires more technical knowledge and patience than most everyday users possess.
This gap is narrowing as developers focus on creating more user-friendly interfaces that hide complexity. The goal is to make decentralized applications as intuitive as their centralized counterparts, without requiring users to understand the underlying technology.
The Network Effect Challenge
Facebook is valuable because everyone's already on Facebook. This creates a powerful catch-22 for decentralized alternatives – they need users to be valuable, but users won't come until they're valuable.
Overcoming this challenge requires both technological interoperability (allowing different decentralized services to work together easily) and innovative onboarding strategies. Some projects are exploring ways to gradually migrate users and their social connections from centralized platforms to decentralized alternatives.
Practical Solutions and Promising Approaches
Several strategies are emerging to address these challenges:
- Hybrid Models: Combining centralized and decentralized elements can provide a bridge between the current internet and a more decentralized future. For example, some applications use centralized front ends for speed while storing data on decentralized networks (Filecoin and Ocean Protocol).
- Progressive Decentralization: Starting with more centralized control and gradually decentralizing as technology and adoption mature. This approach allows platforms to gain users before fully distributing control.
- Improved Developer Tools: Creating better building blocks for decentralized applications makes development faster and easier, accelerating innovation in the space.
- Education and Awareness: Teaching users about the benefits of decentralization and how to use decentralized tools safely and effectively. Example will be through active creation of educational content like videos, articles, blogs, threads and podcasts.
As
integration specialists note , this evolution will likely involve "APIs, gateways, and middleware services that allow decentralized and centralized systems to communicate effectively."
This hybrid approach enables organizations to adopt decentralized technologies incrementally, preserving investments in existing systems while gradually transitioning toward more distributed architectures.
Leading Projects Building the Decentralized Future
The decentralized internet isn't just a theoretical concept – it's being actively built by numerous projects tackling different aspects of the challenge. Here are some notable examples:
Foundation Layer: Ethereum
Other projects like
Decentralized Storage: IPFS and Filecoin
The
Identity Solutions: Self-Sovereign Identity
Projects like
Real-World Applications Taking Shape
Decentralization isn't just theoretical – it's already being applied to solve real problems:
- Financial Services: Decentralized finance (DeFi) applications are creating lending, borrowing, and trading systems without traditional financial intermediaries. Projects like
Aave and __Compound__allow users to earn interest on deposits or take loans without bank approval. - Content Distribution: Platforms like
Audius for music and __Mirror__for writing are creating decentralized alternatives to traditional content platforms, giving creators direct connections to their audiences and more control over monetization. - Governance and Coordination: Decentralized Autonomous Organizations (DAOs) like __MakerDAO__are experimenting with new ways for groups to make decisions and allocate resources without centralized management.
These projects demonstrate that decentralization isn't just an abstract concept – it's already creating practical alternatives to centralized systems in various domains.
Building a Better Internet: How You Can Participate
The decentralized internet isn't something that will magically appear overnight – it's being built incrementally by thousands of developers, creators, and everyday users around the world. Here's how different stakeholders can contribute to this transformation:
For Web3 Founders and Developers
- Focus on User Experience: Build decentralized applications that hide complexity and provide intuitive interfaces. The best technology won't matter if people find it difficult to use.
- Solve Real Problems: Target specific use cases where decentralization provides clear benefits over centralized alternatives. Focus on problems that centralized systems handle poorly.
- Build Bridges: Create tools that help users transition gradually from centralized to decentralized systems, rather than forcing an all-or-nothing choice.
- Collaborate Across Projects: The decentralized ecosystem is stronger when projects work together instead of competing in silos. Focus on interoperability and shared standards.
For Content Creators and Digital Artists
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Explore Decentralized Platforms: Experiment with platforms that give you direct connections to your audience without platform intermediaries taking large cuts.
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Own Your Audience Relationship: Build connections that exist independently of any particular platform, so you maintain control regardless of platform changes.
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Educate Your Community: Help your audience understand the benefits of decentralized alternatives and guide them through the transition.
For Everyday Internet Users
- Try Decentralized Alternatives: Experiment with decentralized social media, storage, or financial applications to understand their benefits firsthand.
- Secure Your Digital Identity: Take steps to own and control your online identity rather than relying exclusively on corporate login systems.
- Support Open Projects: Consider contributing to or financially supporting open-source decentralized projects that align with your values.
- Spread Awareness: Share your experiences with decentralized tools and help others understand why digital autonomy matters.
For Organizations and Businesses
- Explore Hybrid Approaches: Consider how your organization might benefit from incorporating decentralized components while maintaining familiar user experiences.
- Invest in Research: Support research and development of decentralized technologies that could benefit your industry in the long term.
- Partner with Innovators: Collaborate with Web3 projects to explore new business models and approaches that decentralization enables.
The Future: What Might a Decentralized Internet Actually Look Like?
When we look ahead to a more decentralized digital future, what might actually change in our daily online experiences? Here are some fascinating possibilities:
The End of Platform Lock-in
Imagine a world where switching from one social media interface to another is as simple as switching email clients – all your connections, content, and reputation move with you seamlessly. No more starting from zero when you want to try a new service. This is what decentralized wallets are created for.
Personalized Algorithmic Control
Rather than having content algorithms controlled by platforms optimizing for engagement and advertising like Twitter, users might select or even program their own algorithms. Want a news feed that challenges your views rather than reinforcing them? You could select that option rather than having it decided for you.
Resilient Local Networks
Decentralized infrastructure could enable communities to maintain functional local networks even during internet outages or disasters. Mesh networks powered by decentralized protocols could keep neighborhoods connected regardless of central infrastructure status.
True Digital Ownership
Digital assets – from game items to virtual real estate to creative works – could have genuine scarcity and transferability, creating new digital economies and forms of value that users truly own rather than merely license from corporations.
Algorithmic Governance with Human Values
Governance systems combine code-based rules with human deliberation to create more transparent, participatory decision-making for digital communities. Rules could be enforced consistently by code while still maintaining human judgment for complex cases.
These possibilities point to a future where the internet serves human needs and values more directly, rather than primarily serving corporate interests.
Conclusion: The Internet We Choose to Build
The internet we use today isn't the only possible version of the internet. It evolved through countless technical decisions, business models, and policy choices – many made before we understood their long-term implications.
The decentralized internet represents a deliberate effort to reconsider those choices and build digital infrastructure that better aligns with values of openness, autonomy, and collective resilience. It's not about erasing everything that works about today's internet, but about addressing its fundamental imbalances of power and control.
As Feross Aboukhadijeh puts it , a decentralized web could be "a system of interconnected, privately owned computers that work together to provide secure, censorship-resistant platforms, providing open-source access to information and services.”
Building this future isn't just a technical challenge – it's a social choice about what kind of digital world we want to inhabit. As centralization reaches its limits and its downsides become increasingly apparent, the opportunity for meaningful change grows.
The question isn't whether the internet will change – it's whether we'll participate in shaping that change toward a more decentralized, equitable, and human-centric direction. The tools and knowledge exist; what remains is the collective will to build something better. The decentralized internet isn't inevitable, but it is possible. And that possibility starts with understanding what's at stake and taking practical steps, however small, toward the digital future we want to create together.
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